Came to Agreement

When it comes to writing, one phrase that may come up frequently is “came to agreement.” This phrase is used to describe a situation where two or more parties have reached a mutual understanding or decision. However, as a copy editor with experience in search engine optimization (SEO), I believe there are more effective ways to convey this concept in writing.

First and foremost, it is important to consider the use of passive versus active voice. The phrase “came to agreement” uses passive voice, which can make the sentence feel less direct and impactful. In SEO, using active voice is generally preferred as it tends to be more engaging and easier for readers to comprehend.

Instead of using passive voice, consider rephrasing the sentence to use active voice. For example, “we agreed” or “we reached a decision” are both active alternatives that convey the same message more effectively.

Another way to optimize this phrase for SEO is to incorporate descriptive language. Rather than simply stating that parties came to an agreement, consider adding details about what was agreed upon and why. This can include specifics about the terms of the agreement, the benefits or drawbacks of the decision, and any potential impacts.

For example, rather than saying “the two companies came to an agreement,” consider saying “after negotiating for weeks, the two companies agreed to a merger that would result in increased profitability and expanded market share.” Including these details not only makes for more interesting reading but can also help your content rank higher in search engines by including relevant keywords and phrases.

In conclusion, when it comes to writing about parties reaching a mutual understanding, there are more effective ways to convey this concept than simply using the phrase “came to agreement.” By incorporating active voice and descriptive language, you can make your writing more engaging and optimized for search engines.